Carley McDougall brings roots in both Canadian postsecondary education and Marketing and Communications to her work in leadership and strategy. Her path wound through sociology, criminal justice, marketing management, and the agency world before bringing her into higher education, and it has shaped how she works: with strategic clarity, passion for change, and genuine care for the people she serves. 

Over 8 years at Campus Manitoba, Carley grew from running communications and the Manitoba Open Education Initiative, which saved Manitoban students over $6 million, into guiding the organization as a whole. In June 2026, she led Campus Manitoba through its closure after 35 years, a process with no internal playbook, built in real time. Today, she runs Wavelength Strategic Consulting and Leadership Firm, helping organizations, including postsecondary institutions, thrive through a person- and heart-centred approach to leadership. 

Carley is a white-presenting woman of mixed Scottish, British, and Métis heritage, and a citizen of the Manitoba Métis Federation. She holds this heritage with pride while recognizing she has not lived the experiences of Indigenous peoples, and sees herself as a descendant learning to be in right relationship with the land and communities around her.